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Selling Your Business:
Exit Planning Guide for Business Owners

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Exit Planning for Business Owners: A Comprehensive Guide

While many companies are focused on the day-to-day operations of their business, forward-thinking owners also devote time to future goals, including when and who to sell the business, often referred to as exit planning or succession planning. This process prepares the company and its future leadership for a smooth transition when this time inevitably comes.

Exit planning is the intentional identification, systematic development, and thoughtful transition of potential employees to ensure a smooth transition of leadership or other critical roles within an organization.

A clear exit plan protects employees, maintains stability, and secures your company’s legacy. Without a proactive plan, businesses can risk financial disruption and operational setbacks, which can contribute to stakeholder uncertainty over time.

 


Download: Exit Planning for Business Owners

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Understanding Exit Planning

Exit planning is a proactive approach to ensure the long-term success of a business. Many experts agree you should know your exit strategy when you start because doing so identifies and prepares future organizational leaders to take over key roles when the time comes.

This process involves assessing current leadership, defining critical positions, and developing strategies for training or recruiting successors. For business owners, it also includes decisions about selling the business versus ownership transfer, whether to family members, key employees, or through an employee stock ownership plan (ESOP).

“A well-designed exit plan is tailored to a company’s specific needs, balancing financial, operational, and cultural considerations to minimize disruption and maintain business continuity.”

Rob Dillion, Chief Executive Officer, OwnersEdge

Beyond leadership transitions, exit planning for business owners is a vital and strategic part of their overall business strategy, influencing stability, growth, and long-term value. It includes key elements like identifying a stopgap leader, such as a board member, senior executive, or family member, who can manage operations in the event of an unexpected leadership absence.

When a detailed exit plan is in place, it strengthens organizational resilience by reducing reliance on specific individuals, ensuring that institutional knowledge and expertise are retained. Businesses with a clear plan are more attractive to investors, lenders, and potential buyers because they demonstrate foresight and preparedness.

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Exit Planning Statistics

  • A 2021 Society for Human Resource Management (SHRM) study revealed that only 56 percent of organizations have a formalized succession planning process in place.

  • Several factors have also delayed or tabled leadership development programs for organizations, from the residual effects of COVID-19 on the workplace to the related and continuing Great Resignation that has seen more than 50 million American workers leave their jobs.

  • According to an Institute of Corporate Productivity study, about 70 percent of organizations have rescheduled or delayed internal leadership programs.

  • Leadership turnover has also reached unprecedented levels and continues to trend upward. In 2024, 202 CEOs departed global companies, a 13% increase from the previous year and surpassing the six-year average. This trend is partly driven by investor pressure and rapid technological advancements, an effect that is trickling down into companies of all sizes.

Despite these statistics, nearly 86 percent of leaders still consider exit planning an urgent priority.

Across the board, numerous studies report that employee engagement is dropping, with an average of only one in three employees feeling actively engaged in their jobs. In 2021, the average annual American worker turnover rate was 47 percent, and 70 percent was voluntary. Taking care of the long-term health of your business by including succession planning sends a message to employees that the company isn’t just valued, but so are they, which helps make you an employer of choice.

“Effective retirement and succession planning provides owners peace of mind and tangible benefits to the business, including increased employee engagement and morale in a time when many employees need an engagement boost.”

Lynnette Fritz, Chief Human Resources Officer, OwnersEdge

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What Business Owners Should Know About Exit Planning

Many business owners delay exit planning, assuming they have plenty of time or that a transition will happen naturally. However, unexpected events like health issues, economic downturns, or sudden leadership departures/changes can leave a company vulnerable. Succession efforts become reactive rather than proactive without a clear, well-structured plan.

Beyond leadership selection, exit planning involves complex legal and financial considerations that cannot be rushed. Business owners must account for tax implications, valuation methods, and ownership transfer structures, whether passing the business to a family member, selling to employees through an Employee Stock Ownership Plan (ESOP), or transitioning to an external buyer. Tax and legal implications must also be considered; working with financial advisors and legal experts early can help avoid costly missteps.

Without an exit plan, businesses face significant risks, including losing customer confidence, declining employee morale, and overall uncertainty. The absence of a clear transition strategy can lead to rushed decisions, disputes among stakeholders, and even business closure.

A lack of exit planning can be particularly troubling for small or family-owned businesses, where the current owners have started from scratch and built the organization over time. Without an exit plan, their life’s work and family financial security can be at risk.

Types of Exit Strategy Options

Business owners have several exit planning strategies to consider, each with unique benefits and challenges. The right approach depends on the company's long-term goals, financial needs, and cultural priorities. Below are some of the most common exit strategies:

Family Succession

Ownership and leadership are transferred to a family member, often in the next generation, ensuring the business remains within the family. This approach preserves the company legacy, maintains long-term stability, and provides continuity in business values. But finding a qualified and willing successor can be challenging. Family conflicts can arise, and a lack of outside experience can hinder the growth of new leadership and the business itself.

Selling to a Private Equity Firm

A private equity (PE) firm purchases the business, often to increase profitability and sell it later at a higher valuation. Owners can receive a significant financial payout from a PE acquisition, and the firm may provide capital for expansion or make other financial investments. But PE firms typically focus on short-term profitability, which can lead to cost-cutting, cultural shifts, and job reductions. With a PE buyout, the original vision of the company may change significantly.

Selling to Your Employees: Employee Stock Ownership Plan (ESOP)

With an ESOP, ownership is transferred to employees through a trust, allowing them to become shareholders while the previous owner gradually exits. This approach helps retain company culture, provides employees with financial benefits, and offers tax advantages for both the owner and the business. It also ensures a smooth transition without external ownership disruptions. Setting up an ESOP involves legal and financial structuring, requiring long-term planning to ensure sustainability.

Cooperative Model

A transition to a co-op means that employees collectively own and manage the business, with decisions made democratically rather than through a hierarchical leadership structure. This approach encourages employee engagement, fosters a strong sense of ownership, and aligns with socially responsible business models. As individuals share leadership and ownership responsibilities, decision-making can be slow. Cooperatives may also struggle to raise external capital when needed.

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Steps to Get Started with Exit Planning

Exit planning requires a structured approach to ensure a smooth transition and long-term business stability. While every company’s path will look different, the following steps provide a framework for an effective succession plan:

  1. Assess Your Current Position and Future Goals
    Evaluate your company’s financial health, leadership structure, and long-term objectives. As a business owner, consider your personal goals, including whether you want to remain in an advisory role. Understanding where your company stands today will help shape the best transition strategy.

  2. Develop a Realistic Timeline
    Exit planning should start well before an owner’s departure. Creating a clear timeline allows for proper leadership development, financial preparation, and legal structuring. A phased transition often also leads to better outcomes than a rushed exit.

  3. Identify the Right Exit Strategy
    Explore various options, such as family succession, selling to a private equity firm, transitioning to an ESOP, selling to an ESOP Holding Company, or converting to a cooperative. Selecting the one that best aligns with your business’ values and goals is critical.

  4. Select and Train Successors
    Whether transitioning leadership internally or preparing employees for an ownership change, successors are crucial to an exit plan. It should involve mentoring, leadership training, and gradually increasing responsibilities to ensure a seamless shift.

  5. Address Legal and Financial Considerations
    Work with legal and financial advisors to establish buy-sell agreements, determine business valuation, and navigate tax implications. This will help avoid potential disputes and disruptions.

  6. Communicate the Plan Within the Organization
    Once the strategy is in place, transparency is key. Employees, leadership teams, and stakeholders should understand the transition plan and how it will affect them. Gradual communication fosters trust, minimizes uncertainty, and ensures a smooth handover when the transition occurs.

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Exit Planning FAQs

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When should a business owner start exit planning?

Exit planning should begin as early as possible. The process involves identifying successors, developing leadership skills, and addressing financial and legal considerations.

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What are the biggest mistakes business owners make in exit planning?

One of the most common mistakes is waiting too long to start, fueling rushed decisions and leadership gaps. Another common mistake is failing to involve key stakeholders in the process, leading to misalignment and potential conflicts.

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How does an Employee Stock Ownership Plan compare to other exit planning strategies?

An Employee Stock Ownership Plan (ESOP) allows business owners to sell their company to employees through a structured trust, gradually transferring ownership while maintaining business continuity. An ESOP helps preserve company culture and offers tax advantages. Unlike family succession, it does not rely on a single successor but distributes ownership among employees.

Exit planning is essential for ensuring a business' long-term success and stability. Without a clear strategy, companies risk leadership gaps, financial instability, and employee uncertainty.

Advanced planning provides a foundation for a smooth and successful transition that allows business owners to protect their legacy, secure financial outcomes, and maintain a vision for future success. Exploring all available options – including ESOPs – can provide a structured, employee-focused solution supporting the business and its people. Taking the first steps today can make all the difference in building a sustainable future.

Interested in learning more or sharing this information with your team? Download our eBook: Selling Your Business: Exit Planning Guide for Business Owners

Selling to An ESOP Holding Company

For owners who value employee ownership and want to avoid the complexity of setting up an ESOP, selling to an ESOP holding company, like OwnersEdge, offers a smoother path forward.

Benefits include:

  • Cash at close, rather than seller financing
  • Simplified transaction, with ESOP administration handled for you
  • Ongoing support through shared services and strategic guidance
  • Employees gain ESOP benefits without internal administration burdens

Selling to OwnersEdge is a smart way to achieve liquidity, preserve your company’s legacy, and empower employees for the future.

Confidentially contact OwnersEdge to explore your options and get personalized guidance on securing your business’ future and start your exit planning journey with confidence.